Discover the people behind these walls. Explore our longstanding presence in San Diego and our commitment to this great city. Experience our care and attention to detail as we handle your precious possessions.

A family steep in tradition, now going on to the third generation. A family business built on love, devotion, and the utmost respect for one another. In the very beginning, my father Harold worked solely with the trade, manufacturing and importing of diamonds.

Later on, my father, and my mother, Joy decided to switch gears and go into retail and started this business in 1979. They not only started with a dream, they started it with some very clear direction. They would become “the” fine jeweler in San Diego known for their discerning collection of quality diamonds & fine jewelry.

In over 40 years, this direction has never changed. Believe me, I have accompanied them on several diamond-buying trips. We can (and have) spent endless hours sourcing and looking at diamonds to meet our exacting standards. And, I’m happy to say, they have passed down the importance of what it takes to curate that perfect diamond. I too find myself exhausting the search until I find the perfect one, be it a diamond or fine color gemstone.

To say he and my mom, both of whom meet often with customers in our store, have instilled within me a great passion for the exceptional, is a understatement.